Theories and Principles of Communication

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Ways of Effective Communication

There are many theories which can be used effectively into learning. All the models or principles would not be effective if it is not communicated well. In every aspect of life we know how important communication is. We can consider it as the backbone of the learning process. There are certain things which need to be known in order to communicate well. Let’s take some examples:

  • Behaviourism Theory: It is a theory of Watson, J(2013) that focuses on language behaviour and deals with the relationship between stimulus and our reactions. Here the environment is important as we act differently in different situations. It says that the stimulus controls our behaviour. We can predict the behavior if we follow the stimulus. 


Watson rejected the fact that every behaviour can not be described on the basis of instinct and awareness. There is a relationship between stimuli and response but it does not mean that everything depends upon them. This theory does not talk about whether the behaviour is good or bad or rational. But it suggests that it changes if the environment changes.

Information Theory: This theory relies on more mechanisms. It talks about how we can communicate with others by sending signals to one place from another. Where there would be a transmitter that will catch the signals. Depending on machines might not be very great but we can get a lot of data from this.

Analysis of theories and models of curriculum development

Wilson has provided three theories through which we can get a clear idea about human development through different curriculum. They are:

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Behaviourism Theory- According to Wilson, behaviour can be learnt from the environment and how humans behave to the stimuli. One must know how to acquire knowledge and transform it into actions. It will be more engaging if there are tasks and they will get rewards for good performance. 

Watson believed that psychology does not have any connection with human consciousness. Rather it depends on the environment and how the body reacts to that situation. It is necessary to give feedback to the learners whether it is good or bad(Skinner, 1981). It activates the learner’s mind to act in a certain way.


Cognitivist Theory-  This theory challenges the conventional way of learning. According to cognitivist all the knowledge can not be learnt in a classroom. Knowledge is free and you have to acquire through senses and experiences. Learning must be exciting so that the learners would get benefits from that.

It is not always that the learners memorize something and apply it in the same process. Rather they should be able to understand whether it would be beneficial for the learner or not. They often ask difficult questions to challenge their learning and to think differently.

Humanist Theory- This theory comes into action when the learners take the responsibility of their own learning. Here, the teacher becomes less valid for the learning process. In order to maximize the learning the learners must have freedom to think about fresh ideas. It allows more productivity from the learners.

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