Engines used to need a crank. You sweat, it catches, then it runs—the Lazy Way works the same.
Do things that don’t scale on purpose: talk to people one by one, fix it by hand, learn fast.
Start narrow: one city, one niche, one cohort that feels built for them.
Recruit manually: send the DM, make the call, show up. When someone says yes, say "cool—give me your laptop" and set them up.
Delight embarrassingly hard: Loom videos, custom templates, useful follow-ups. Small teams can be unreasonably attentive.
Be the software at first: run the workflow manually, earn the muscle memory, then automate.
Skip the Big Launch. Happy users beat headlines. Earn the story, then tell it.
Every project is a vector: product plus the unscalable push that gets it moving.
Once the engine turns: templates replace hand-holding, automations replace late nights, distribution replaces door-knocking.
Do less. Win more.